Social media marketing for pet groomers

Turn cute dog photos into a powerful marketing machine.

Why social media works for pet groomers

You have something most businesses don't: adorable content that people actually want to see. Before/after grooming transformations are inherently shareable. Use this to your advantage.

Choose your platforms wisely

Instagram (Primary)

• Visual-first platform perfect for grooming photos

• Reels get massive reach

• Stories keep you top-of-mind daily

• Great for local discovery

Facebook (Secondary)

• Older demographic (30-60 year olds)

• Facebook Groups for local pet communities

• Reviews and recommendations

• Good for sharing longer updates

TikTok (Optional but powerful)

• Massive organic reach potential

• Grooming videos go viral regularly

• Younger audience (future pet owners)

• Time-intensive but high reward

Don't spread too thin

Focus on 1-2 platforms and do them well, rather than 4 platforms done poorly.

Content that works for pet groomers

1. Before/after transformations

This is your bread and butter:

• Side-by-side photos or videos

• Dramatic matted-to-fluffy reveals

• Show off your breed-specific skills

• Always get owner permission

Tips for great transformation content:

• Same angle and lighting in both photos

• Show the "after" for 2 seconds longer

• Use trending audio on Reels

• Caption with the breed and cut name

2. Process videos

Show your work:

• Time-lapse of a full groom

• Close-up of scissor work

• Nail trimming technique

• Deshedding mountains of fur

People love watching the process.

3. Personality content

Let people know you:

• Day-in-the-life at the salon

• Introduce your team members

• Funny moments (with consent)

• Your why: why you love grooming

4. Educational content

Build authority:

• "How to maintain your Doodle's coat at home"

• "Signs your dog needs a grooming appointment"

• "What to ask your groomer"

• Breed-specific care tips

5. Client features

Celebrate your clients (with permission):

• Highlight loyal regulars

• Share pet stories

• Before/after over time (puppy to adult)

• Testimonials as graphics

Hashtag strategy

Use a mix of hashtags

• Broad: #doggrooming #petgroomer #dogsofinstagram

• Niche: #doodlegrooming #handstripping #catgroomer

• Local: #[YourCity]dogs #[YourSuburb]petgroomer

Sample hashtag set

#doggrooming #petgroomer #dogsofinstagram #beforeandafter #groomingday #[YourCity]dogs #doodlegroom #fluffypup #pamperedpets

Don't overdo it

5-15 relevant hashtags is plenty. Quality over quantity.

Posting schedule

Consistency over frequency

Better to post 3x/week consistently than 7x/week for a month then disappear.

Recommended schedule

• Monday: Before/after transformation

• Wednesday: Process video or educational tip

• Friday: Fun content or client feature

Stories daily

• Behind-the-scenes moments

• Daily transformations

• Polls and questions

• Repost happy clients

Converting followers to clients

Clear call-to-action

Every post should guide people to book:

• "Book your fluff's next groom—link in bio!"

• "DM us to get on our calendar"

• Link your booking page in your bio

Booking link in bio

Use a link-in-bio tool or just your Skhedio booking page:

• Make it dead simple to book

• No friction, no barriers

Respond to comments and DMs

Social media is social:

• Reply to every comment

• Answer DMs quickly (within a few hours)

• Be friendly and helpful

Special offers for followers

Occasionally reward your audience:

• "Instagram follower discount" this week only

• Flash sales for last-minute openings

• Exclusive first access to holiday slots

Measure what matters

Track these metrics

• Follower growth: Are you gaining followers?

• Engagement rate: Are people liking, commenting, sharing?

• Website clicks: Are people clicking your booking link?

• New client source: Ask new clients "Did you find us on Instagram?"

Adjust your strategy

• More of what works

• Less of what doesn't

• Experiment with new formats

Pro tips

• Batch content: Take multiple photos in one session

• Good lighting: Natural light makes dogs look their best

• Get permission: Always ask before posting someone's pet

• Stay authentic: Don't overproduce—real is better than perfect

• Engage with others: Comment on local pet accounts, build community