Digital marketing for med spas

Attracting high-value aesthetic clients requires a strategic digital presence. Here's how to build a marketing engine that brings premium clients to your practice.

Optimize your Google presence

Most med spa clients start with a Google search. Own that moment.

Google Business Profile optimization:

• Complete all business information

• Add professional photos of your space and team

• List all services with descriptions

• Respond to every review (positive and negative)

• Post updates weekly

Local SEO basics:

• Include location keywords on your website

• Create location-specific pages if multiple locations

• Get listed in medical spa directories

• Build citations on health and beauty sites

Build a conversion-focused website

Your website should turn visitors into bookings.

Essential elements:

• Clear calls-to-action (Book Now buttons)

• Treatment pages with pricing and photos

• Provider bios with credentials

• Before/after gallery

• Easy online booking integration

• Mobile-responsive design

Trust builders:

• Patient testimonials and reviews

• Credentials and certifications displayed

• Professional photography

• Clear privacy and consent information

Master Instagram marketing

Instagram is the primary social platform for aesthetics.

Content strategy:

• Before/after transformations (with consent)

• Treatment education and myth-busting

• Behind-the-scenes practice content

• Provider introductions and expertise

• Client testimonials (video performs best)

Posting cadence:

• Feed posts: 3-4 per week

• Stories: Daily

• Reels: 2-3 per week

• Live sessions: Monthly Q&A

Hashtag strategy:

• Mix of broad (#medspa, #botox) and local (#sydneymedspa)

• Create a branded hashtag for your practice

• Use 15-20 relevant hashtags per post

Run targeted paid advertising

Paid ads accelerate growth when done right.

Facebook/Instagram ads:

• Target by age, location, and interests

• Use before/after imagery (follow platform guidelines)

• Promote introductory offers for new clients

• Retarget website visitors

Google Ads:

• Bid on treatment keywords (botox near me)

• Create location-specific campaigns

• Use ad extensions for calls and locations

Budget guidance:

• Start with $500-1,000/month

• Track cost per lead and cost per booking

• Scale what works, cut what doesn't

Email marketing for retention

Email keeps your practice top-of-mind.

Email campaigns:

• Welcome series for new clients

• Monthly newsletters with tips and offers

• Rebooking reminders at treatment intervals

• Birthday and anniversary offers

Best practices:

• Segment your list by treatment interest

• Personalize with client names and history

• Include clear booking links

• Maintain consistent sending schedule

Marketing metrics to track

• Website traffic and sources

• Booking conversion rate

• Cost per lead by channel

• Email open and click rates

• Social media engagement

Key takeaways

• Own your Google presence for local search

• Your website must convert visitors to bookings

• Instagram is essential for aesthetic practices

• Paid ads accelerate growth when tracked properly

• Email marketing drives retention and rebooking