Local marketing for lawn care businesses

Your customers live within driving distance of your service area. Here's how to reach them effectively.

Local SEO fundamentals

When someone searches "lawn care near me," you want to appear.

Google Business Profile essentials:

• Complete every field in your profile

• Choose correct categories (Lawn Care Service, Landscaper)

• Add service area (suburbs/postcodes you serve)

• Upload 10+ photos of your work

• Post updates weekly

Website optimization:

• Include your city/area in page titles

• Create pages for each service you offer

• Add your address and service area clearly

• Include customer testimonials with location

• Ensure mobile-friendly design

Local citations:

• List your business on Yelp, Yellow Pages, etc.

• Ensure consistent NAP (Name, Address, Phone)

• Update listings when info changes

Social media for lawn care

Visual platforms work well for lawn care.

Facebook strategy:

• Post before/after photos weekly

• Share tips for lawn health

• Respond to community questions

• Run local targeted ads

Instagram approach:

• High-quality lawn transformation photos

• Reels showing time-lapse mowing

• Stories of daily work life

• Use local hashtags (#melbournelawns)

Nextdoor:

• Create a business page

• Respond to neighborhood recommendations

• Offer neighbor-specific deals

• Build reputation in target neighborhoods

Targeted advertising

Paid ads can accelerate growth when organic isn't enough.

Facebook/Instagram ads:

• Target homeowners in your service area

• Use before/after imagery

• Promote seasonal specials

• Retarget website visitors

Google Ads:

• Bid on "lawn care [city]" keywords

• Use location targeting strictly

• Create landing pages for each service

• Track calls and form submissions

Budget guidance:

• Start with $200-500/month

• Track cost per lead

• Calculate cost per acquired customer

• Scale what's profitable

Community presence

Be visible in your service area.

Local partnerships:

• Real estate agents (new homeowner referrals)

• Property managers (commercial contracts)

• Hardware stores (recommendation agreements)

• Garden centers (cross-promotion)

Community involvement:

• Sponsor local sports teams

• Participate in community events

• Offer discounts for community groups

• Volunteer for neighborhood beautification

Email and text marketing

Stay connected with customers and prospects.

Email campaigns:

• Monthly lawn care tips newsletter

• Seasonal service reminders

• Special offers for existing customers

• Re-engagement for lapsed customers

Text marketing:

• Service reminders and confirmations

• Weather-related updates

• Quick quote requests

• Appointment changes

Measuring marketing success

Track what works and cut what doesn't.

Key metrics:

• Website visitors from local searches

• Phone calls from Google Business Profile

• Lead sources for new customers

• Cost per acquisition by channel

• Customer lifetime value

Marketing calendar

Monthly tasks:

• Update Google Business Profile

• Post 4-8 social media updates

• Send email newsletter

• Review ad performance

Seasonal tasks:

• Adjust ad messaging for season

• Update website for current services

• Launch seasonal campaigns

• Review and refresh photos

Key takeaways

• Local SEO puts you in front of searchers

• Visual social media showcases your work

• Targeted ads reach homeowners directly

• Community presence builds long-term reputation

• Track everything and optimize continuously