5 ways to get more moving jobs

The moving industry is competitive. Here are five proven strategies to stand out and book more jobs.

1. Dominate local search

When people need movers, they Google. Be there.

Google Business Profile optimization:

• Complete every section of your profile

• Add photos of trucks, crews, and completed jobs

• List all services offered

• Collect and respond to reviews

Local SEO for your website:

• Include city/suburb names in page titles

• Create pages for each service area

• Add customer testimonials with locations

• Ensure mobile-friendly, fast-loading site

Review generation:

• Ask every satisfied customer for a review

• Send follow-up email with direct review link

• Respond professionally to all reviews

• Address negative reviews constructively

2. Convert more leads faster

Speed wins in the moving business.

Lead response tips:

• Respond to inquiries within 1 hour

• Offer instant online quotes

• Follow up if no response in 24 hours

• Make booking easy (online, phone, or in-person)

Why speed matters:

• Customers often contact multiple movers

• First to respond often gets the job

• Quick response signals professionalism

Quote presentation:

• Present clear, detailed quotes

• Explain what's included

• Offer multiple service levels

• Make it easy to book immediately

3. Build strategic partnerships

Partnerships generate consistent referrals.

High-value partners:

• Real estate agents: Move-in/move-out referrals

• Property managers: Tenant turnover moves

• Corporate HR: Employee relocation

• Storage facilities: Cross-referrals

Partnership approach:

• Offer partner-specific discounts

• Provide referral commissions

• Create co-branded marketing materials

• Deliver exceptional service to referred customers

4. Create a referral program

Happy customers refer new business.

Referral program structure:

• Offer $50-100 for successful referrals

• Provide discount for the new customer

• Make sharing easy (referral link or code)

When to ask:

• At job completion (when satisfaction is highest)

• In follow-up thank-you email

• On invoices and receipts

Track and reward:

• Log referral sources for all new customers

• Recognize and thank top referrers

• Calculate referral program ROI

5. Leverage seasonal marketing

Moving has clear seasonal patterns.

Peak season preparation (spring/summer):

• Increase advertising spend

• Hire and train additional crews

• Book trucks and equipment in advance

• Raise prices slightly for premium periods

Month-end marketing:

• Target lease-end movers

• Offer last-minute availability

• Partner with apartment communities

Off-season strategies:

• Offer discounts for flexible dates

• Target corporate and commercial moves

• Use downtime for training and maintenance

• Build relationships for future bookings

Additional growth tactics

Online advertising:

• Google Ads for "movers near me" keywords

• Facebook ads targeting people moving soon

• Retarget website visitors

Content marketing:

• Moving tips and checklists

• Packing guides

• Neighborhood guides for new residents

Brand differentiation:

• Professional uniforms and trucks

• Guaranteed pricing (no hidden fees)

• Specialty services (fragile items, antiques)

Growth metrics to track

• Lead volume by source

• Quote-to-booking conversion rate

• Average job value

• Customer acquisition cost

• Customer satisfaction scores

• Referral rate

Key takeaways

• Local search is your most important channel

• Respond to leads faster than competitors

• Build partnerships for consistent referrals

• Reward customers who refer others

• Adjust marketing for seasonal patterns